Meet Our Team
Scott GardinerCo-founder and President
Scott co-founded bCreative (then known as Capital Concepts) over thirty years ago as a poster publishing company. Starting with a single funny poster, he has grown the business into a leading licensing agency for humorous properties and unique original artwork. Skilled in sales, marketing, brand and product development, Scott’s collaboration with talented artists, designers, and other content creators has resulted in thousands of products produced under license from bCreative by leading publishers and manufactures of consumer goods. The products created from bCreative’s expansive licensing portfolio can be found at home, gift, stationery, apparel, and outdoor retailers worldwide, as well as with many online retailers and marketplaces. Scott has particularly enjoyed the challenge of representing and protecting the interest of the talented creative people he works with while still satisfying the commercial needs of his business customers, all the time staying relevant and cutting edge to the ever-changing retail marketplace and consumer tastes.
bCreative couldn’t be successful without the help, talent, and hard work of many freelance graphic designers and other outsourced creative, software, and technical people and companies that we work with now and over the years. We sincerely thank them!